As podcasting continues to grow in popularity and influence, one question keeps coming up for businesses looking to get started: Should we do an audio podcast, a video podcast, or both?

The answer depends on your goals, your audience, and your resources but the good news is, there’s no wrong answer. Both formats offer powerful ways to build authority, connect with people, and generate high-value content.

Let’s explore the key differences and help you decide what’s right for your brand.

Audio Podcasts: The Classic, Low-Pressure Option

Audio-only podcasts are the traditional format and that's for good reason. They’re intimate, flexible, and easy for your audience to consume on the go.

Advantages of Audio Podcasts:

- Lower pressure for hosts and guests — no cameras to worry about

- Easier to record in tight or informal spaces

- Listeners can tune in while commuting, walking, or working

- Generally simpler to edit and distribute

If your main goal is thought leadership, internal communications, or capturing long-form conversations without the need for visuals, audio might be your best starting point.

Video Podcasts: The Modern Standard for Reach

Video podcasting is growing rapidly and not just because of YouTube. People want to see the faces behind the voices. In business, that visibility builds trust faster and offers more ways to repurpose content.

Advantages of Video Podcasts:

- Adds personality and visual branding to your content

- Can be repurposed into short-form video clips for LinkedIn, Instagram, and TikTok

- Boosts SEO and discoverability on YouTube (the world’s second-largest search engine)

- Engages viewers who may not listen to full audio episodes

If your goal includes social media content, employer branding, or building a personal connection with your audience, video is hard to beat.

The Hybrid Approach: Best of Both Worlds

Many businesses are choosing to record both video and audio — capturing professional footage and then distributing it in multiple formats.

At Pod Anywhere, this is exactly what we help clients do:

- Film a multi-camera podcast episode in your office

- Capture pristine audio using Shure SM7B microphones

- Deliver both the full video and a polished audio version

- Create short clips and graphics for social media

It’s efficient, scalable, and gives your team a content engine that runs on one conversation.

Final Thoughts

Both formats work, so what really matters is how you use them. If you’re early in your podcast journey, audio may feel more approachable. If you’re serious about reach, growth, and repurposing, video will open more doors.

Either way, you don’t need to build a studio, buy equipment, or figure it all out yourself. We bring it all to you.

Want to record your next podcast in audio, video or both?

Pod Anywhere offers on-location podcast production — with full gear, setup, and editing included.

Contact us at hello@podanywhere.com and we’ll help you choose the right format for your brand.